The Privy Report
Copyright© 2022 by Old Grey Duck
Chapter 8
Flaked Out When financial analysts say that collecting baseball cards can be a better long-term investment than the stock market, you know that collecting has become a way of life. But cereal boxes? Yes! Here are some strange, but true, examples.
CORN FLAKES. One of the most collectible cereal boxes is the 1984 Miss America Kellogg’s Corn Flakes box. It features Vanessa Williams, the nation’s first African American winner of the award. The congratulatory statement on the back panel states the box is a lasting reminder that America is a land of opportunity. The box was pulled immediately when Penthouse Magazine published pictures of Williams in her birthday suit.
WHEATIES. In the 1950’s, Wheaties stopped putting athletes on their boxes, and used images of Disney Characters, instead. Sales were down almost 15% within a year. The executives at General Mills decided to switch back to sports stars. However, the Disney Character boxes are highly sought after today.
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