I find my opinion of story Descriptions and Ratings interesting, and I am interested in how others view themselves.
As an author, I don't care if my readers rate my stories high or low. My interest is in the enjoyment I get out of creating the story.
As a reader, I find ratings are important, but not the main thing I look at when selecting stories to read.
Today I scrolled through the New Stories listing of stories and looked at the ratings and descriptions. The majority of the stories I decided to not read when they were posted have low ratings, in the sixes or lower. One of the surprising things I noted was some of the stories have no rating 9+ days after they were posted – evidently the story was so bad that for whatever reason, the readers didn't rate the story or maybe like me they weren't interested in it.
The main thing I looked at in making my decision to not read a story was the Description. I avoid stories when:
1. The description contains poor grammar because that is a strong indication that the story is poorly written.
2. The description indicates the story is of no interest to me.
3. The description gives me no idea what the story is about. Authors who provide descriptions like 'Read it, you'll like it' apparently have no idea that they turn off readers with that type of description. A reader wants a description of the storyline. Authors who post descriptions that essentially tell readers 'I'm withholding codes because I want to surprise you.' don't seem to understand that for some readers, surprises are not appreciated.
What authors need to understand is, the Description is what most readers use to make the decision to read or not read your story. Your reputation and the story's rating also affect the decision, but not as much as the Description. Many authors seem to spend no appreciable amount of time or effort in writing a good description, and the result seems to be low download numbers.