@Grant
So what do you consider content then?
"Content" was in response to the 1-bombing someone stated. I may have a squick (content), but I won't rate it poorly simply because the story contains that squick. If the story's content (subject matter?) is not to my liking, I stop reading the story and DON'T vote on it. I won't vote poorly on a story because of (what I called) the content.
The formatting, spelling, etc. to me is not content. If it's real bad, it gets in the way of readability and I would stop reading and rate the story. So the spelling, etc. would cause me to score it lower. But my expectation with SOL stories for grammar and spelling is low, so the bar is low. For a lot of people here, English isn't even their primary language.
But when I think of the technical aspects of a story that could cause me to stop reading, it's more than typos. If I get bored, I'll stop reading. If it's all sex and not story, I'll stop reading (and this is from someone who writes plenty of sex in his stories). If the author tells, tells, tells, I get bored and stop reading. I want to be engaged/engrossed in the story. If not, why bother reading it to the end?