Sometimes I get the feeling that I'm writing the same stuff over and over, but that's not necessarily a bad thing. Here are the scores of my most active posts, based on weekly downloads:
6.99, 6.86, 7.09, 7.00, 7.80. 6.81, 7.01, 6.67, 7.18
So, at least I'm consistent. I guess I've found my lane and should stay in it, even though it can be frustrating. The last time I tried something different, a no-sex, horror story, it bombed, at least based on downloads and votes.
When I think about some of the real authors that I like, John Connolly, John Sanford, Riley Sager, Michael Robotham, for example, "staying in their lane" seems to work for them, so perhaps I should forget about experimenting and just do what I seem to do well, even though occasionally I get the urge to let my secret 'Stephen King' persona out.