We just received, in the mail, an offer to buy a Thanksgiving turkey from "the last remaining breeder of certified poultry in the US."
Should I be impressed? Does it matter whether my poultry is certified? Certified for what? That I won't fall asleep after eating it?
Anybody got a clue?
It's just BS marketing.
I mean, if their were heirloom breeds of turkey that they specified as being the sole remaining breeder of (which wouldn't actually make them the only one raising them, just the only one doing so commercially, while there'd likely be a number of hobby farms raising some and selling them either direct or in local farmers markets, none of those would pay enough to get their flocks certified as purebred whatevers) but anyone being that vague is almost certainly as full of shit as those selling 'organic' food.
Agreed.
http://afs.okstate.edu/breeds/poultry/turkeys/turkeys.html
The word certified is almost meaningless in this context.
"the last remaining breeder of certified poultry in the US."
That is almost certainly a lie.
National Poultry Improvement Plan (NPIP)
The NPIP is a voluntary State–Federal cooperative testing and certification program for poultry breeding flocks, baby chicks, poults, hatching eggs, hatcheries, and dealers. It became operative in 1935 with a three-pronged focus on certifying breeding stock, bird performance, and the elimination of bacillary white diarrhea (caused by Salmonella pullorum). The objective of the NPIP is to provide a cooperative State–Federal program through which new technology can effectively be applied to the improvement of poultry and poultry products by establishing standards for the evaluation (testing) of poultry breeding stock, baby chicks, poults, and hatching eggs with respect to freedom from certain diseases.
https://www.aphis.usda.gov/aphis/ourfocus/animalhealth/nvap/NVAP-Reference-Guide/Poultry/National-Poultry-Improvement-Plan#:~:text=The%20poultry%20products%20certified%20by%20the%20NPIP%20are,poultry%20shipments%20except%20those%20designated%20pullorum-%20typhoid%20clean.
Other information about the program can be obtained from the:
NPIP, USDA–APHIS –VS
1506 Klondike Rd, Suite 101
Conyers, GA 30094
They're CPAs. Certified Poultry Appetizers.
I've heard other companies ran fowl of the law so that's why they're the only one leftover.
dd