For those who grit their teeth and deal with the satanic behemoth, I spotted this on twitter:
"As someone working w/ Amazon marketing, I can confirm that it is HIGHLY important to review your favorite authors' books. HIGHLY. Ideally a book should have minimum 15 reviews & at least a 3.5 star rating for certain algorithms to kick in."
Disclaimer: I have no idea whether this is genuine/correct.
AJ