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Elevator Pitches

Redsliver ๐Ÿšซ

The best thing you can hear as an author when you try to attract interest in your story idea is:

"I hate it, what else you got?"

Which means you should try to have a bunch of ideas. A lot of people ask writers where we get our ideas. This practice is mine.

When I'm coming up with my ideas, I write elevator pitches. Can I boil down the logline of my story into one (maybe two) sentences? Awkward run-on sentences are allowed.

Seeing as an elevator pitch doubles as the blurb to attract readers off the main page of SOL it's a great idea to practice.

What is an Elevator Pitch?

You just got on an elevator with someone you want to invest in your project, you have to sell it to him before he gets off the elevator, he's only going one floor up, can you do it?

This one actually got an idea made into a movie:

Twins separated at birth come together as adults, only one is Arnold Schwarzenegger and the other is Danny DeVito.

And that's how we got James Cameron's Avatar.

When someone wants me as a reader for their story, I expect them to give me an elevator pitch. Most people are incredibly excited to talk about their idea or their project and instantly vomit out a thirty-four page word document to sell their seventeen page short story. This kinda thing makes my eyes glaze over. I doubt I'm the only one.

The logline also works as a touchstone. If you can boil your idea down into a couple of sentences, you can pull yourself back from exploratory writing your way off a tangential cliff.

Putting my money where my mouth is, here are some of my examples:

Monkey Wrench
A kid is abducted by aliens along with nine other classmates, but he's the only guy and everything from eating, to sleeping, to showering, only happens together.

Magic is Gross (2)
Five teen girls summon a demon to grant their secret wishes, the demon does grant all 5 wishes as promised but to all 5 girls and Leanne wasn't planning to have HER David fall in love with her four mutual best friends.

Lost Toys
When Matthew rescues a broken and masterless magic slave from a harsh mundane master, the slave bestows on Matthew the power to enslave all he sees fit; Matthew never learns restraint.

Kitty's Cookies - Just started posting publicly
Jordan is too polite for his own good. When his best friend's little sister bakes him cookies, he smiles and says they're amazing, overdosing on the greatest baking disaster of all time. But as they say: What doesn't kill you, gives you mind powers...

Ring's Hallow - Ongoing Patreon Only at the moment
Dom's passing grandfather bestows upon him a magic ring and the genie entrapped within, his grandmother sought to channel Dom's "three wishes" through one amazing girl, but a loophole lets the genie extend her power exponentially outward for the first time in centuries.

My Schemes as a Teenaged Supervillain - Trying to make a game out of it, actually.
A medley of hypersexualized western cartoon parodies that become aware they act within a shared universe as one supposed minor mad scientist villain herds all of the greatest heroines into his own harem and finds that his army of sexy teen warrior-chicks aren't as expendable as faceless henchmen.

If someone asks for more clarification beyond the logline, before you dive into the world-building and character essays, maybe start with "It's kinda like X meets Y." or "It's THIS GENRE with THIS QURIK."

My Schemes as a Teenaged Supervillain is kinda like if Megamind met Rance.
(Or Megamind met Calligula if I expect the person I'm talking to doesn't know anime.)

Kitty's Cookies is a Erotic Harem Story where our hero cannot control his powers when he has access to multiple women.

Does anyone else use these tools to brainstorm ideas? One of my favorite mental exercises is sitting down with another creative person and just producing ten or twenty loglines together as quickly as possible.

It means I have dozens of stories I'll never write, but better than struggling to have something at hand.

Dominions Son ๐Ÿšซ

@Redsliver

Does anyone else use these tools to brainstorm ideas?

An elevator pitch isn't a brainstorming tool, it's a marketing tool.

Putting together a good elevator pitch requires having an idea that's already well developed.

Replies:   Redsliver
Redsliver ๐Ÿšซ

@Dominions Son

An elevator pitch isn't a brainstorming tool, it's a marketing tool.

There is no reason to separate marketing and brainstorming as exclusive. And as a seed for a brainstorming tool, the elevator pitch is incredibly useful.

Replies:   StarFleet Carl
StarFleet Carl ๐Ÿšซ

@Redsliver

as a seed for a brainstorming tool, the elevator pitch is incredibly useful.

You're half right. You can think about elevator pitches for brainstorming, but only by yourself or within whatever little group you're brainstorming with. You can't actually GIVE an elevator pitch to someone else AS an elevator pitch unless you've got the idea behind the pitch well developed. Otherwise, if the person you're making the pitch to asks you a question and you then stare at them like a deer in headlights, you may as well have not bothered them in the first place.

That's why it's primarily a marketing tool - I have multiple elevator pitches available, and I train on my presentation of them for potential clients. You only have a few seconds to make a positive first impression in real life.

Replies:   Redsliver
Redsliver ๐Ÿšซ

@StarFleet Carl

As a marketing tool, I think we all agree on the value of the elevator pitch.

In order to create a well developed product/story whatever, you need a starting place. The elevator pitch, in my estimation, is the ultimate starting place.

The opposite example:

So you put together a huge product, well rehearsed and defined behind the elevator pitch. You attempt to sell it and you hear:

"I hate it. What else you got?"

What do you do?

I'd rhyme off my next pitch. And keep going until I hit gold or they threw me out. Unless you're selling a totally finished project, when you're pitching, you're in some stage of development.

If the pitch connects, gets its hooks in, you're golden. The backend is just details.

That's why I put the pitch first. That's why I brainstorm thirty or forty pitches before I write any chapter ones. That's why I throw the pitches at walls (or just ask friends if they like the idea) and sees what sticks BEFORE I start producing.

When people come at me with questions about a pitch, having that touchstone idea can aid me in thinking on my feet to provide answers. There's no way any project isn't going to require some asspull answers to spontaneous questions at points. Having your logline defined makes those asspulls work.

You can't actually GIVE an elevator pitch to someone else AS an elevator pitch unless you've got the idea behind the pitch well developed.

I disagree. That's why I used the Twins reference in my first push. The entire movie was sold on a completely undeveloped idea, total asspull, from an elevator pitch brainstormed in the bathroom on a break DURING the meeting after their first well polished pitch ran into:

"I hate it. What else you got?"

The elevator pitch may be a marketing tool, but it's also the best brainstorming tool I've ever found.

Let's take it from the other side. How do you know which projects are worth investing all your time, energy, and creativity into? If the pitch lands, you've got a pretty good starter pistol in my books. If you bring the pitch second, how do you react to discover you just invested months into a fundamentally flawed idea?

Also is it clear that when I say elevator pitch helps someone invest in your product, I'm including the SOL readers who click your link and invest their time reading your story? Not just, or even primarily, monetary investment?

Pixy ๐Ÿšซ

@Redsliver

Does anyone else use these tools to brainstorm ideas?

No, fuck you all.... ๐Ÿ˜œ๐Ÿ˜œ๐Ÿ˜œ

Replies:   Redsliver
Redsliver ๐Ÿšซ

@Pixy

"No, fuck you all..." Pixy said, but little did we know, Pixy had the extraterrestrial connections to make that threat reality, and there would be no stopping the high-octane alien-invasion blitzkrieg-orgy until, one and all, you, me, and we were thoroughly fucked.

What do you think? Good pitch? What do you got?

whisperclaw ๐Ÿšซ

@Redsliver

Does anyone else use these tools to brainstorm ideas?

Whether we call it an elevator pitch or a logline, it serves the same purpose and I agree it's an important first step for the reason you gave. As you're writing the story it's the compass that keeps you on path, the touchstone you keep coming back to. It keeps you from meandering off on dead-end plot threads. It reminds you what your story is about.

Replies:   Redsliver
Redsliver ๐Ÿšซ

@whisperclaw

That's exactly the point I was making.

That's why my brainstorming sessions are "How many loglines can I create?"

awnlee jawking ๐Ÿšซ

@Redsliver

Seeing as an elevator pitch doubles as the blurb to attract readers off the main page of SOL it's a great idea to practice.

There is a difference. An elevator pitch to an agent or publisher should give away the twist or the ending. The story blurb for readers shouldn't.

AJ

Replies:   Redsliver
Redsliver ๐Ÿšซ

@awnlee jawking

Interesting, I've never worked the twist into a logline before. I always focus on the conflict.

My best working definition of a story is:

Somebody wants something and is having trouble getting it.

That trouble to me is the key, the most important part of the logline. I can see how in a true pitching scenario, knowing and selling the twist could be the means to getting investment, I just haven't had that occur to me until now.

JoeBobMack ๐Ÿšซ

@Redsliver

Can I boil down the logline of my story into one (maybe two) sentences? Awkward run-on sentences are allowed.

This reminds me of one of the resources I've accessed as I've played around with learning to write novels -- The Snowflake Method, by Randy Ingermanson. He recommends starting by drafting a one sentence summary of the story. Then expand that into a paragraph, structured around whatever framework you use for stories. Create characters, let them interact with the story, and soon you have a detailed synopsis and, if so inclined, a full scene list.

I'm not so inclined. I've tried, but I end up with murky spots that I find don't clear up until I've written my way up to them. But, the idea of starting with one clear sentence that tells what the story is about helps, as does the iterative process of developing characters and discovering new plot points.

Paladin_HGWT ๐Ÿšซ

@Redsliver

Twins separated at birth come together as adults, only one is Arnold Schwarzenegger and the other is Danny DeVito.

And that's how we got James Cameron's Avatar.

I have never seen the full movie. The scenes I have seen never had either Schwarzenegger, nor DeVito... what I have seen looked like a Hippy's fantasy of Vietnam as SciFi.

I like Your version of Avatar better.

It reminds me of Twins, a movie I enjoyed. โ˜บ

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