I don't think I will ever understand the corporate mindset.
Is it just me?
No, it's not just you. However, you and others are confusing actually confusing two different mindsets.
There's the entrepreneurial mind set and the corporate mind set.
Entrepreneurs are the people who start new businesses. They have a very different mind set from everyone else. They tend to be optimistic and idealistic. They will make sure that they have patents on any new technology that they invented, but they tend not to be so concerned about trade marks.
If the business is successful, it grows. Eventually, it either stabilizes or the founders reach a point where they need outside investors to keep growing. Then they go public.
Once they go public, eventually the founder's die, retire, or lose control of the company and are pushed out. At this point the company is taken over by people with a true corporate mind set.
The corporate mind set is less optimistic, non-idealistic, legalistic and bureaucratic. The corporate administrators want to protect everything no matter how small.
The CXOs and the BoD at SyFy wanted to change the name for quite a while before it actually happened. They are not the people who founded the network and they have a very different mindset from those who did.