The other conversation I was involved in made me curious, so I thought I'd ask. Because we are dealing with erotica, advertising opportunities are more limited, so if you're not writing novellas, what is your strategy for drawing more readers?
Essentially, what I do is publish a novella, publish it on Amazon (KDP Select) and depending on what is going on with other works on promotions, I wait until nothing else is free and I schedule a five day free promotion.
When I first began doing this, each title would go to about top 5k overall in free and each title would climb to about the top twenty in its category. As time went on and I accumulated more readers, the results improved. Also, with each title I ran this promotion on, I would gain an average of two or three paid sales per day, for three or four of my other most recent titles (roughly ten or fifteen sales per day total).
More recently, the results are better (bear in mind that if your keywords suck, so will your results during a free promotion. If you run a free promotion and you don't get a minimum of fifty free downloads on the first day (U.S.) you need better keywords). The last five titles I've run for free promotion, have all reached number one in their category for the duration of the promotion and my paid sales commonly rank several titles at a time within the top fifty paid. In other words, as time goes on, the results are improving.
This works well for me because I can produce a novella within a weekend and my returning customers don't forget who I am before I come out with a new title. Now that I am venturing into writing full length novels, this trend helps me greatly. I still publish novellas to keep my momentum, but the novels automatically do well without free promotions and enjoy consistent results.
I can't imagine any way to gain momentum this way if I only wrote novels and I'm curious if there are strategies that I am missing.